Why use a link building service?
There are over 1.1 billion websites published on the internet.
The online world is noisy.
Backlinks are what differentiates your website from competitors, and gets your site ranking in the top results of Google Search.
Search engines - like Google - need to decide what content they are going to serve to their Users when a Google User makes a search for something like "landscapers Atlanta".
They have developed an algorithm that decides what is the most relevant, accurate - and therefore valuable - website that delivers and answer for that User's search.
The search results page then displays these results in order from most valuable downwards.
To decide what order to position the results on the search pages, one of the main metrics they use is Domain Reputation.
Domain reputation is simply a measure of how "trustworthy" a website is.
The higher your domain reputation, the more chance you have got of ranking for more - and more competitive - search terms.
Link building is a way to improve your domain reputation. They act as a signal to Google that says "this website has trustworthy content on the topic of Landscaping".
The more signals (backlinks), from a wide variety of domains, the better. That's why link building matters.